Why? What? How? Whom? This section contains all the answers!
Fast fashion is a new term coined today for designs that move quickly to capture the latest fashion trends. It is:
Fast turnaround of new styles
Increased number of collections offered per season
Extremely low prices
This makes it one of the most environmentally damaging industries.
Here are some fast fashion facts:
53 million tonnes of material is produced annually
87% of material used for clothing production goes to landfill or incineration
Synthetic fibre based clothing spends at least 200 years in landfill
The waste we collect is currently jeans and t-shirts as we are focusing particularly Cotton and Polyester.
We pre-sort and mechanically break them down, before sending them to our partner factory.
We then use our unique recipe and process to create our new, circular and sustainable material.
This material can be used in any industry that requires bioplastics and could also be re-used within the fashion industry, creating a circular economy.
We work with local businesses, small e-commerce stores and market stalls in Berlin and around Germany to collect their waste clothing. This is typically made up of items that are no longer able to go on sale, items that are from the last season, or clothing that has manufacturing errors or stains. We are also working with local market stalls in Germany to collect second hand clothing that can no longer be sold on stalls.
If you have any clothes you are interested in donating to us, please contact us via our website, we are always happy to take donations and really appreciate your support!
Alina | The Founder
I became a Chemical Engineer with the intention of making a positive impact on the environment. Having worked in industry for over six years, I decided to pursue my vision of capturing value from ‘waste’. This led me to founding Kleiderly, with a plan to help reduce the worlds clothing waste crisis. The fast fashion phenomenon has increased clothing production and yet clothing utilisation is continuing to decline, with the majority of waste ending up in landfill sites. I want to use my knowledge and passion to help solve the problem, by using circular economy principles and give clothing waste a new life.
Our generation will have to find innovative solutions to challenges such as climate change, water shortages, energy supply and more. I fundamentally believe that we all have a crucial role to play in finding solutions to the problems that we will face.
We have made it our mission to reuse clothes and give them a new and meaningful life…and this is only just the start. Our ideas are absolutely endless.
Are you interested in joining the revolution or collaborating with us? If so, then please contact us, we would love to hear from you!