Sustainable Marketing in the World of Influencers

25. Feb.

The main concept of influencer marketing stems from the idea of creating authentic and transparent content that influences positive engagement and awareness. Over the years, brands that have tapped into influencer marketing have experienced fantastic results on their reach and bottom line. The landscape is continuously evolving and the question of true authenticity and transparency is becoming blurred.

That’s why it is important to see what influencers are doing concerning environmental issues and spreading for trends like Anti Fast Fashion, Sustainable Travel, Environmentally friendly Fashion And Beauty.

There is a fine line between really making an impact or just portraying to make an impact aka Greenwashing in the world of influence.

It leaves the question: Do brands genuinely care about the people and the planet? Do influencers genuinely love the products they share with their audiences?

Trends and global movements are shaping the way brands and influencers themselves market, create content and develop products. We are seeing more brands following the movement of sustainability by developing products and services that give back to the planet and the people. Influencers are shifting their views on partnerships to ensure their personal goals and brands align with more than just a paid partnership deal.

Some Influencers who had promoted Fast Fashion brands before, have publicly outspoken about quitting their contracts even though it will affect their work life.

However, developing environmentally conscious products is becoming more important to influencers and their audiences.

Why is Influencer Marketing so important?

As an influencer or public figure, people look at your moves and products and might want to try them out as well, because they have trust in your opinion. That’s why it is important that neither brands or influencers misuse their trust and stay authentic and stay true to their moral values.

A good example for someone who used his reach for a greater cause, is the actor Leonardo Di Caprio who publicly shares content and engages in social organizations that help reduce climate change.

Gen Z’s and Millenials are definitely more aware of the problems we face and invest their time and education in learning about environmental issues and how to solve them. You can see that with the trend of vegan food, sustainable fashion and products like sustainable skincare. That’s why it is so important, now more than ever, to be transparent and to use your reach to influence people in a positive way.

How does Kleiderly contribute?

We at Kleiderly try to educate our readers on how to dress more environmentally friendly and always try to stay on top of learning about ways we can live a more sustainable lifestyle. Our mission with our platform is to inform and encourage people to shop less and reduce their fashion footprint while also offering the solution with our own products. We believe that working with certain influencers and public figures is a great way to spread our message and we are always looking for innovators within this space.

Here are some of the most popular sustainable influencers: